Ayan has worked and engaged in extensive advisory and legislative drafting for several central government ministries specifically in the field of Information Communication Technologies and digital markets. His advisory work extends to leading domestic and international content platforms, online gaming entities, online travel aggregators, and social media platforms on regulatory and policy matters.

In his previous role, he has contributed to policy development and engagements with African governments, specifically Rwanda and Morocco, in climate finance and technology sectors.

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Ayan worked with PLR Chambers, Observer Research Foundation, Safe Water Network, and Indian Institute for Human Settlements before joining BTG. He graduated from University of Delhi, Campus Law Centre and did his Masters at the University of California Los Angeles, School of Law.